Do You Want to Build a Podcast?
Please, oh please tell me that you read the title of this post while singing it to the "Do You Want to Build a Snowman" from Frozen. Even though I haven't seen the movie that is one line I've committed to memory. And, I've made it work for podcasting - even including it in the opening remarks of Podcamp Pittsburgh a couple years ago.
All Frozen references aside, let me tell you that the answer to that question should be yes. You should want to build a podcast.
A podcast is a great way to help get your message out. Unlike a quick social media post, or even a blog, it is a way to actively engage your audience. You know they say a picture is worth a thousand words. Imagine how many words an audio podcast is worth? Or better yet, a video podcast? Having a platform where your customers or clients can hear your message loud and clear is a great way to keep your message from becoming clouded or misinterpreted.
A podcast can be a great way to make news announcements or provide updates to your network of followers. I can be short - to make a quick announcement. Or, it can be a longer platform such as a talk show. The key is to figure out what works for your particular needs and for the message you want your podcast to share.
Another plus to having a podcast is that you can engage customers with a literal call to action. while you can write a blog post with a call to action, having your customers and clients hear you state the call to action can make a huge difference. For starters, it is difficult to relay vocal inflections through text - especially through something like Twitter, where you can't use bold or italics to emphasize your message. If you are providing a message people can hear, it makes easier to create that emphasis where you want it.
A podcast also provides easy content you can share across multiple platforms. A video feed can easily be uploaded to YouTube and embedded directly into your website or Facebook page. You can set it to auto play. It can easily be shared by others in your network.
The best part about podcasting is that you can use something as simple as YouTube to record video from your smart phone.. Although the quality will not be as good as producing it through a formal recording studio, it is an easy and cost-effective way for someone to start a video podcast. Of course, having access to a formal studio and production team like ours will provide a more formulated podcast such as the one we help produce for our client, Fishing Without Bait, or our in-house podcasts like the AwesomeCast.
Of course, if you have any questions about how a podcast can benefit your message, or want to know how you can start a podcast for your company or project, please contact us. We'd love to chat about it.