In-Person and Beyond at Level Agency's Level Summit
In the fast-evolving landscape of conferences and events, the 2023 Level Summit stood out as a beacon of innovation and collaboration. Held at the iconic PPG Place in Downtown Pittsburgh, this gathering brought together industry leaders, visionaries, and enthusiasts to explore the latest trends and breakthroughs in marketing. We were humbled to play a part in helping to provide video support through live-to-tape switching services.
Although live streaming has become an integral part of many modern events, some companies prefer offering a more controlled environment by recording a live-edit version of an event allowing for release of particular segments and presentations afterwards. By doing so, these companies are providing in-person attendees a limited-access, in-real-time experience to engage directly with speakers and presenters. At the same time, these companies are capitalizing on the opportunities to break down geographical barriers by repurposing content after the event, allowing for additional participants from around the world access to the recorded content. The 2023 Level Summit organizers recognized the importance of extending their reach beyond the physical confines of PPG Place, and that's where Sidekick Media Services served as the perfect sidekick to this superhero project.
Our on-site team leveraged cutting-edge technology and their wealth of expertise to seamlessly integrate various elements of the summit into a video package for simple hand-off to the client. From keynote presentations to group discussions and interactive Q&A sessions, every aspect was meticulously captured through a multi-camera live edit that was ready for client use in less time.
The unique architectural design of PPG Place posed both opportunities and challenges for recording. Sidekick Media Services rose to the occasion, strategically placing cameras to capture the breathtaking views from the all-glass enclosure of the facility while ensuring that speakers did not appear backlit or washed out as the natural lighting that lit the facility changed throughout the day. The technical team also implemented redundancy measures to mitigate any potential technical glitches, ensuring a seamless live-switch product.
The success of the 2023 Level Summit event extended beyond the in-person experience itself. The recorded content is being released at intervals through the client's YouTube channel, allowing participants to revisit sessions and enabling those who couldn't attend in real-time to catch up at their convenience. This post-summit accessibility contributed to the enduring legacy of the Level Summit and the impact of Sidekick Media Services on the conference landscape.
In the ever-evolving world of conferences and events, the 2023 Level Summit at PPG Place set a new standard. Sidekick Media Services played a crucial role in bringing the summit to a larger audience by showcasing the power of technology and innovation in transforming traditional live events into packageable content for post-event marketing and showcase opportunities. As we look to the future, the collaboration between event organizers and media service providers, like Sidekick Media Services, promises to redefine the boundaries of what is possible in the world of conference engagement.