When Political Content Gets Stale
I recently saw a post on LinkedIn asking contributors to get past the political conjecturing and back to business. That thought has churned around in the back of my head for the past couple days. While I generally try to keep politics away from my online interactions - both personal and professional, I can't help but notice the overwhelming influx of political statements flooding LinkedIn, Facebook, and Twitter.
If you're a politician, a news outlet, or are somehow affiliated with politics, it's easy to ride the wave and join the conversation. In fact under those circumstances it would be beneficial to do so. But, what if your business does not have a correlation with politics? How do you get a non-politically-charged message through the otherwise dense cloud of political chaos?
We have a few suggestions:
1) Ride the same wave. Use some of the big headlines, but look at it a different way. For instance, we could take the Alt Gov twitter movement and use it as a launch pad for a discussion about how companies utilize Twitter (and social media in general) to communicate with their clients, customers, and networks. Although your message may not necessarily condone one side or the other of the argument, you can focus on the creativity and support the Alt Gov twitter has garnered.
2) Make a bold statement. If what you have to say is bold enough and loud enough, it will get through the muddle. Think of it as a room full of high school students in the middle of a foodfight. There may be a lot of screaming, yelling, laughing, and general tomfoolery going on. But, once the school officials step in with a booming voice, everyone generally freezes and pays attention to where the voice came from. If your message contains an image or video component to it - it will stand out from a message that is simply text.
3) Be persistent. Sometimes, you just have to have that nagging voice in order to get through. While saying the same thing over, and over, and over on your blog or corporate website would be tedious and overdone, it is generally acceptabled (and advised) that you repeat content across social media platforms - such as Twitter.
If all else fails, you can always win the internet over with cute animals, right?*
*You will, of course, want to consider whether or not cute animals are the appropriate corporate message you want to send.