What's Your Business' New Year's Resolution?

New Year's Eve is quickly approaching.  If you're like many of us, you've already started working on the New Year's resolution list.  You're going to go to the gym more in 2017 to stay fit and healthy.  Maybe you're going to see more of the world.  You might even be planning to start that video blog you've been talking about doing for the last six months.    

So, what's your New Year's resolution for your business?  

Many of us don't think about New Year's resolutions for our businesses.  Sure, we're thinking about what to do to make things better for business year-round.  But, have you ever thought about treating New Year's Day for your business like you do for yourself?

For many businesses, I realize January 1 may not mark the start for Q1 - which is a reason I think some of us tend to overlook New Year's resolutions for our businesses.  We make our business resolutions to start out strong in whatever our fiscal year happens to be.  But, have we taken the time to consider how our personal resolutions can help make our business resolutions stronger?  

Think about it.  If my personal New Year's resolution is to eat healthier - why not pair that with a business New Year's resolution to set a lunch or dinner meeting with a client?  For example, you've decided to jump on the paleo bandwagon for 2017.  There's a restaurant you've wanted to check out that caters to paleo dining.  Why not invite a client to join you?   You've succeeded in eating healthy at a niche restaurant - plus, you've touched base in developing that client relationship.  (Bonus points if your client contact also made a New Year's resolution to eat healthier in the New Year!)

The same idea works with your business presence online.  Maybe one of your personal resolutions for 2017 is to write more.  You can kill two birds with one stone by looking at your company's website.  Does it have a blog component to it?  If it doesn't, could you create a blog component to it?  If it does, is there a way you can become a contributing author?  Maybe you can add more content through a designated topic.  Either way, blogging = writing = you have a perfect opportunity to write more while providing content to your company website and attracting more visitors.

Whatever your personal goals and business goals are, if you are able to piggyback them for a common goal, it may be a little easier for you to make those goals work for you in 2017.  Be the person who can look back in December, 2017 and realize you've succeeded in keeping your personal resolution and your business resolution by teaming them up to work for you!


Missy Sorg